The CP-Pharma project encompasses the cross-channel sales process of wholesalers. In the project, the entire website was redesigned with the main focus on a responsive design and an integrated brand identity. The company’s website, which the webshop is integrated into, was implemented in a uniform Look & Feel App, programmed by DATAGROUP for the sales reps and customer target groups.
CP-Pharma Handelsgesellschaft mbH is a leading veterinary pharmaceutical company in Germany. The customer base consists exclusively of practicing veterinarians, veterinary clinics and universities. Veterinarians and pharmacists offer expert scientific advice and are responsible for the development, clinical testing and approval of new products.