Depending on the country or client, different conditions and requirements apply to the distribution and sale of medical products. A company active in this business area therefore turned to DATAGROUP to develop a B2B store specially adapted to these requirements. This has been in use for more than ten years and is continuously adapted to changing requirements.
On a standardized basis, but adaptable and open to interfaces
As an international manufacturer of medical products, the company supplies clinics, pharmacies and doctors on five continents. Different conditions and processes apply to these customers than to end consumers. In addition, some of these differ from country to country. The B2B store provided by DATAGROUP is therefore multi-client capable, meaning that customers in different countries have different configurations tailored specifically to them. Prices can also be displayed individually: If special conditions apply to certain customers or customer groups, they are automatically displayed to them in the web store.
However, the system itself is based on a standardized basis and is open to interfaces. This means that it can be easily integrated into other systems and processes, such as SAP or a CRM system.
Support for a wide range of sales campaigns
The B2B store also enables the manufacturer to carry out a wide variety of campaigns, for example product-related or by user group, and to advertise these via the store. The multi-client capability of the store also provides support here, as it allows the different sales organizations and approaches in different countries to be optimally supported. For example, certain medicines are freely available in some countries, while in others they can only be obtained from pharmacies.
In addition, DATAGROUP's continuous development of the store takes account of the changing conditions for the company and grows with its requirements. For example, the importance of online sales has increased once again due to the coronavirus pandemic. The high reliability and availability of the B2B store, which the DATAGROUP solution offers, were therefore essential drivers of success in this challenging situation.
Trust and further development for more than ten years
The manufacturer has been relying on DATAGROUP's B2B store for more than ten years. During this time, there have naturally been very different adaptation requirements. A reliable partner like DATAGROUP, who is easy to contact and can flexibly implement new requirements, is therefore of the utmost importance to the customer. Over the past ten years, the company has grown continuously and become more international - a development that DATAGROUP has accompanied and supported with the B2B store through continuous adjustments.
Changes are regularly discussed and implemented in close cooperation. These include adjustments to country-specific requirements as well as the recent streamlining and simplification of the registration process for customers.
The project in figures
5 continents |
> 43.000 Orders per year |
~7.000 End users |
