With the implementation of an innovative ESL technology (Electronic Shelf Labels), DATAGROUP has set new standards in digital price labeling for Detlev Louis Motorrad-Vertriebsgesellschaft mbH, Europe's largest company for motorcycle clothing and accessories.
Cloud-based control of price tags as the basis for digitalization in retail
The ESL technology was successfully integrated and tested in selected stores - including one store abroad. Particular attention was paid to the system integration, user-friendliness and scalability of the solution.
Digital price labeling has significantly simplified and accelerated the processes in the stores. The employees were impressed by the intuitive operation and high reliability of the ESL solution.
The advantages of ESL technology
- Significant material savings and reduction in manual effort
- Dynamic and central control of prices
- Reduced susceptibility to errors
"ESL technology has more than met our expectations - we see great potential for its use in other stores."
Arne Pröhl, Detlev Louis Motorrad-Vertriebsgesellschaft mbH
About Detlev Louis Motorrad-Vertriebsgesellschaft mbH
Louis operates 90 stores in Germany, Austria, the Netherlands and Switzerland, has a logistics center with more than 50,000 m² of warehouse space and offers over 50,000 items in multichannel retail. With over 2,200 employees and an annual turnover of more than 370 million euros, Louis is Europe's market leader in motorcycle clothing, accessories and technical equipment.
